The challenges posed to job seekers have been frequently trotted out the past 5 years they hardly bear repeating. But what is worth noting as the economy continues to wobble, there are businesses and organizations in Colorado that are succeeding which is great news for the folks who are unemployed or under employed.
Viable lead and company information is every where. You just need to know where to look, how to look then be adventurous enough to do something with it. 1. Read local news every day and read everything that comes through your hands. 2. When you come across information regarding a company that you can impact, set a goal to connect with a decision maker in that corporation and have a face to face. 3. In order to get the attention of a top company, present yourself as a top problem solver, not just another prospector.
Example: tucked away on the September issue of Coloradobiz Magazine on pages 23 - 36 is the list of Top Company finalists. "So what?" you ask. The Top Company program recognizes outstanding firms headquartered in Colorado or with a significant presence here, based on 3 factors: financial performance, community involvement, and outstanding achievement. Here's what you do...
1. Blueprint company (name, location, size, etc - simple company snap shot)
2. Research - uncover culture, identify notable practices, earnings, growth, community involvement
3. Identify decision maker aka "your future boss" (name, title, email, direct phone, cell phone)
4. Call, email, snail mail, fax, visit the decision maker, or befriend the gatekeeper to schedule a conversation with him/her and uncover the needs and goals of the company
5. Demonstrate your value
"You're crazy. No way." you say. Maybe and yes way. Here's what you do...
Connect with the decision maker and say something like "Hey Bill, my name is Sarah Wells. How are you? (pause) GREAT. I came across your name while reading about your Top Company nomination in Coloradobiz. Congrats! The research I've done on your company shows me that you're growing, earning, developing, and a leader in innovative practices (give an example). My goal is to join MBP Enterprises. Tell me how I do that."
Did you say you were unemployed? No. Will he be surprised? Yes. Will he be impressed? Probably. Will he throw you off? Yes. Will he try to pawn you off to HR? Yes. As long as you keep him on the phone, ask good questions, get information, land an appointment or get a referral then you're in business. After you learn about the needs and goals of the company, your first job is to prove your value. Respond and demonstrate how you will impact the team by making or saving money or improving efficiencies.
Coloradobiz lists 33 firms in 11 industries. Choose your top three and get started. What do you have to lose?!?
When you have questions on how to anticipate objections, overcome objections, ask qualifying questions, generate viable leads, or connect with high level decision makers then contact Sarah Burton Wells at LeadSource, LLC. Office: 720.961.3913
Lets get back to work!
